He wants to protect the earth from pollution and green-house gasses to protect it for future generations? What an asshole, I mean, what else does he want to do? World peace? What a filthy hippy?
Seriously, he fights for a good cause and he gets booed for it? I personally love his heel work and he plays the character better than he did as a face; he's great on the mic, good in the ring and he can make anyone look good which means he's got a job for a while because they'll always need jobbers like him to make the debuting guys look great, but at the same time I wouldn't bat an eyelid if he challenged for a title because he always hangs with the Kevin Owens' and the Solomon Crowe's before losing.
But can anyone think of why he's presented as a heel (apart from the obvious fact all wrestling promotions need heels).